Dedicated to serving our customers with quality collision repair and classic vehicle restoration.

 

Our craftsmen are highly skilled and have decades of experience. Most of all: they love cars and care about yours. Whether it’s our timely, quality, friendly service or the honesty and value we bring to every interaction, our customers love us.

 

Get to know our experienced technicians. They’ve got tools, skills, and a desire to help. Come see why no other shop can give you the quality experience you get with Priola Body Shop.

HISTORY

Established in 1945.

For over 70 years Priola Body Shop has been servicing the Bay Area. We pride ourselves in our history and experience that no one else can offer.


Priola Motors was founded by Guido Marchelo Priola in 1939 on Mission St. in San Francisco. Guido opened Priola Body Shop across the street in 1945. Guido's son George bought the business in 1967 and George's son Rick joined the team in 1972.  

In 1988 Priola Body Shop relocated briefly to San Carlos before finding a permanent home in 1990 at 2107 Palm Ave in San Mateo. Rick assumed control of the business in 1996. In July 2010 the shop was sold to Thom Moulton and Josh White. Priola Body Shop Inc. has been under Josh's direction since May of 2013.

OUR TEAM

A California native and gear head who grew up around cars and car people. By the time he graduated high school (back in the 90's) his love of custom was apparent as he already had vehicles utilizing air ride suspension, coilovers, lift kits with one of a kind paint jobs and interiors. 

Josh is alumnus of UC Davis as well as Whittier Law School. He spent a little over 10 years managing all aspects of claims resolution for 2 of our country's largest automobile insurance carriers. He knows the ins and outs of the insurance claims process very well and prides himself on holding insurance companies accountable to what is owed per the policy not just what is most cost effective.

Josh has a passion for restoration work as well as custom which is very evident if you talk cars with him.

We’re committed to returning your vehicle to pre-accident condition and to serving you. Bring your car in today for an inspection, and see what our commitment to quality is all about! We may not be related, but you’ll feel like we’re family.

Committed to providing you excellent service, so you always choose us for your body shop needs.

 

For most people,  being involved in an auto accident is not fun or convenient. Especially when it comes to getting quality repairs completed. So, we want make the process as easy and enjoyable as possible for you. We genuinely care about your car and your experience, and it shows. Our first-time customers continually become our long term customers time and time again, referring us to their friends, family and colleagues. 

JOSH WHITE

Maintaining your business 

 

For the many decades we’ve been in business, we have been striving to provide our clients the best quality body work and paint jobs possible to gain their full satisfaction. And they’ve shown their appreciation by coming back to us repeatedly.

 

Whether it's restoring your classic car or truck to her original glory or fixing that dent in your daily driver we want to be your body shop.

OUR MISSION

LONG-TERM BUSINESS

650.341.1100

2107 Palm Avenue, San Mateo CA 94403