About Priola

Our Story

Priola Body Shop has been servicing the bay area for over 65 years! We pride ourselves in our history and experience that no one else can offer. Come visit us today. 

Priola Motors was started by Guido Marchelo (George) Priola in 1939 at 4885 Mission, San Francisco. Guido opened up Priola Body Shop across the street of his dealership at 4900 Mission in 1945. Priola Body Shop remained at this location until 1974.  

In 1967 Priola Body Shop was sold to Guido's son George Priola. To keep a family business remaining strong In 1972 George's son Rick joined the business. The shop relocated to 3730 Mission St, San Francisco in 1974. It remained at this location until 1988.

In 1988 Priola Body Shop moved for a brief two year stay in San Carlos.

In 1990 Priola Body Shop moved to it's current location at 2107 Palm Ave in San Mateo. Rick Priola purchased the shop in 1996 from his father. Priola Body Shop remained under Rick Priola until July 2010.

In July 2010 The Moulton family purchased Priola Body Shop.